Rob Kardashian’s new business venture got off to a rocky start. However, he can always count on his mother to help him when he needs it the most.
Kris Jenner has enlisted her daughters to help Rob’s streetwear line called Halfway Dead make sales goals. The company encountered a problem just days after launching.
A man accused the 32-year-old’s business of stealing one of his artworks for their designs. The problem was resolved but the hoodies and t-shirts weren’t selling like hotcakes even though they had free promo from Kylie Jenner.
That’s when Kris allegedly stepped in and asked Kim to post a photo of herself in one of her brother’s hoodies and the product sold out within a few minutes.
A source told Radar Online: ‘Kris knew that the only way to save Halfway Dead was by asking her daughters to promote the s*** out of it and it really took no convincing at all. None of Rob’s sisters wanted to see his new clothing line fail.’
Jenner knows she has a winning formula of making almost anything successful by getting the whole family involved in promoting whatever products her children are pushing, but it’s a little different when it comes to Kourtney Kardashian’s lifestyle website Poosh.
Kourtney thought that she would have the blog be similar to Gwyneth Paltrow’s Goop but the brand has been a fail so far.
The mom’s fan base isn’t the type to buy the overpriced items she’s putting out, but Kourtney allegedly feels that it is her mother’s fault for not being as involved as she is with her other children’s companies.
Another insider explained to Radar that: ‘Kourtney doesn’t understand why Poosh isn’t taking off like she was hoping, but she is blaming Kris. She thinks Kris has focused so much of her time and energy into Kylie and Kim, she completely neglected her.’
Do you think Halfway Dead will be a success? Can Poosh make a surprising turnaround?