Justin Bieber is back on the music scene after taking a break away from the spotlight to get sober, reconnect with his Christian faith, and get married. The singer is so desperate to make his new single, Yummy, number one that he got called out for encouraging fans to cheat the system.
These days, the way record sales are tallied is a mix of streams from streaming services, real purchases, and views on Youtube.
The pop singer has already released multiple music video versions of the song along with posting about it non-stop. During his live video, he literally begged fans to stream the single so it can get to number one.
A few days ago, Justin reposted a Beliebers strategy guide to help him get to the number one spot.
It included making a playlist consisting of nothing but Yummy, buying the song multiple times, and (the most controversial) using a VPN if you don’t live in the United States to help it chart.
A Twitter user slammed the repost in a tweet that read: ‘if u don’t have a number one, just make a 5 page slide show ASKING UR FANS TO GAME THE SYSTEM BY LISTENING TO UR SONG ON REPEAT QOIETLY WHILE THEY SLEEP and also buy it multiple times this is what the industry looks like in 2020 lol this s*** is so sad’
if u don’t have a number one, just make a 5 page slide show ASKING UR FANS TO GAME THE SYSTEM BY LISTENING TO UR SONG ON REPEAT QOIETLY WHILE THEY SLEEP and also buy it multiple times
— ol’ flirty bastard 💕🤗 (@unclenappy) January 10, 2020
This has amassed criticism among those who feel like the star with millions of fans is doing everything in his power to compete against Roddy Rich who is expected to go number one next week.
There were some who stepped in to say that an artist heavily pushing ways to get to the top spot has been going on ever since you could buy CDs.
‘Back when you had to actually buy physical CDs, Major labels would buy enough boxes of their artists product to fill a warehouse, just to ensure they’d go #1. Gaming the system is nothing new, the rules have just changed. That #1 is important.’
What do you think about Justin’s latest antics?