Gucci Wants To Repair The Damage: Reveals $5 Million Fund For Communities Of Color And Promotes Racial Diversity - People Await T.I.'s Reaction
You probably recall that Gucci found itself in hot water after promoting and selling an odd sweater that resembled blackface.
Tip was only one of the rappers who recently took to social media where he slammed Gucci in the middle of Black History Month.
It was reported back then that the rapper demanded that people boycott the luxury brand. Some rappers from the community agreed, and others decided that it’s not worth it .
Anyway, now it seems to be time for Gucci's move. The Shade Room has more details on what happened.
TSR said that 'it isn't easy for large brands to come back from racially charged incidents--especially a brand as big as Gucci and an incident as serious as the balaclava sweater release.'
They continued and said that now the brand is taking action to rectify its lack of diversity.
'Shortly after the incident went viral, Gucci CEO Marco Bizzarri put out a public apology and vowed the company would move forward with initiatives to create more cultural awareness,' TSR notes.
They continued and reported that according to Complex, 'Gucci has officially put out a press release outlining the official launch of the initiative.'
Gucci has reportedly announced a fund of $5 million for the black communities and also a $1.5 million scholarship program that promotes racial diversity.
People's reactions have been mixed so far.
Someone said 'this is great, But they could just hire an African-American Exec and pay them $100,000 🙄 That’s cheaper than $5 Million to clean up a mess. 🤦🏽♀️'
Another follower wrote 'The sad thing is they could have carried on, in the same manner, they were because some black people would still buy from them regardless. Continually through money out to silence the affected smh. You can keep all that.'
One person believes that '5 million is nickel and dimes to a billion dollar company... That’s how it works they throw us a couple of dollars, and we’re back buying ???? No, they need to understand the power of black consumers 🤔'
Someone else also seems unsatisfied: 'Smh 5 million What's That? More has to be Done!! not Even 1 % that was Made off of Our Community and it's not About Money !!!'
More people said that they want to see what Tip has to say about this.
T.I. still has to offer his opinion on the matter.