HBO Max Reveals New Launch Date & First Slate Of Content
WarnerMedia has revealed that their new streaming service HBO Max will officially launch on May 27th. The studio has also announced the original slate of content that will be available when the site goes live.
The content that will immediately be available includes the scripted comedy Love Life, starring Andra Kendrick; the Sundance 2020 Official Selection feature documentary On the Record ; the new Looney Tunes Cartoons from Warner Bros animation; a ballroom dance competition series titled Legendary ; Sesame Workshop’s The Not Too Late Show with Elmo ; and a series called Craftopia , which is hosted by YouTuber LaurDIY.
The new streaming service will cost subscribers $14.99 per month, which is on the high-end for a streaming service when you compare the price to basic Netflix and Hulu subscriptions. But, HBO Max plans to roll out new shows and movies consistently, and they will eventually offer about 10,000 hours of content to their subscribers.
The platform will also include access to the entire HBO library, plus complete series like Friends and The Big Bang Theory . There will also be summer and fall premieres, including the Kaley Cuoco-produced The Flight Attendant. And, the long-awaited Friends reunion will happen after the COVID-19 lockdown is over.
HBO Max will also have the upcoming Gossip Girl reboot, plus numerous series, specials, documentaries, and a library of more than 2,000 feature films.
“Our number one goal is having extraordinary content for everyone in the family, and the HBO Max programming mix we are so excited to unveil on May 27th will bear that out,” said Robert Greenblatt, chairman of Warner Media Entertainment and Direct-To-Consumer.
He added that even in the midst of an unprecedented pandemic, HBO Max and the “all-star teams” behind the service will deliver a platform and a “robust slate of content” that is varied, high-quality, and second to none.
Greenblatt says that he is “knocked out by the breadth and depth” of their new offering, which includes everything from Max originals to the Warner Bros library, not to mention the titles they have acquired and “the entirety of HBO.”
HBO Max Chief Content Officer Kevin Reilly believes that consumers will quickly discover that HBO Max is different from other streaming platforms because there is a foundation of “loved brands” that have been built over decades stitched together with a “distinctive voice and product experience.”