Kylie Jenner resurfaced on Monday, or at least her face did. Kim Kardashian-West proudly shared pictures from their latest Kardashian/Jenner clan photoshoot. It’s a collaboration with Calvin Klein where the sisters were displayed on the floor in their underwear, standing in a barn, and even a video of playing “Never have I Ever.” In the underwear ad, Khloe Kardashian, who is six months pregnant has her hand on her stomach, while Kylie Jenner is covered under a blanket.
The response to this marketing strategy designed to promote and sell underwear and other clothing is being met with criticism from many on social media. Despite the fact that many have expressed the belief that Kylie Jenner is hiding her pregnant stomach, some have stated the idea of selling underwear and clothing while posing under a blanket is absurd.
It didn’t take long for social media to respond to the ad with memes, jokes, and ridicule. Some pointed out that other models would never have gotten away with hiding under a blanket for a Calvin Klein underwear ad. There are many comments on social media by those who feel the Kardashians and Jenners have used their celebrity status to promote a lot of products, but hiding under blankets to promote underwear is going too far.
Some have also noted that Kylie Jenner is hiding her pregnancy while many other women have embraced theirs. Kim Kardashian-West posted nude selfies during her pregnancy when she was fat-shamed. Yet Kylie has all but disappeared from social media and is now covering up under what could be a huge Amish quilt.
You may see the original photo Kim Kardashian-West shared below, and check out some of the responses to the #MyCalvins ad on social media.
This Calvin ad with Kylie Jenner wrapped in a blanket is ABSURD
— Liv (@heyitslivagain) January 22, 2018
Nothing better than working with my family! Honored to be shot alongside my sisters for the new CALVIN KLEIN UNDERWEAR & CALVIN KLEIN JEANS global campaign. Thank you @calvinklein – Our Family. #MYCALVINS. #ad pic.twitter.com/HLMAhytgox
— Kim Kardashian West (@KimKardashian) January 22, 2018
Some are expressing concern that Kylie Jenner needs reassurance that it’s okay to be pregnant. In 1991, Demi Moore posed nude and exposed her pregnant belly on the cover of Vanity Fair. Since then, numerous celebrities have also posed nude in a similar fashion. Natalie Portman, Cindy Crawford, and more recently, Serena Williams.
Does Kylie Jenner need to embrace her pregnancy and baby bump and stop hiding?
Am I the only one that thinks that @KylieJenner covering/hiding her pregnancy is stupid? You’re not the first or the last women on this planet to get pregnant ?? girl. Isssss okay.
— Jocelyn Castillo (@castillojoss) January 22, 2018
— Heidi (@HeidiRochelle) January 22, 2018
Some simply found the Calvin Klein ad ridiculous.
— J M C (@J_moilllerac) January 22, 2018
What are your thoughts on the campaign? Do you agree with those who find the marketing strategy absurd? What do you think about the strategies Kylie Jenner has used to hide her pregnancy?
Does the campaign make you more inclined to shop Calvin Klein?