Several weeks ago, Russell Crowe was in the headlines for auctioning a number of personal items in his divorce auction including a brown, leather jockstrap. Worn in the movie Cinderella Man it was later learned that comedian and TV host John Oliver bought the jockstrap for approximately $7,000. On Thursday, it was revealed Oliver donated the jockstrap to one of the last remaining Blockbuster video stores located in Anchorage, Alaska.
Due to Alaska’s proximity away from many wi-fi towers and other hindrances to modern-day technology and social activities, many Alaskans frequently rely on videotapes as a source of fun and entertainment. Oliver revealed that he made the purchase and donation on his HBO series and revealed he spent nearly $80,000 in total on auction bids.
He hopes that Russell Crowe’s jockstrap will be a draw to the Blockbuster store where it now resides and more people will come in to see it, thereby helping to keep the store in business.
— Yahoo Entertainment (@YahooEnt) April 16, 2018
Kevin Daymude, the general manager of the Alaskan Blockbuster, has been making media rounds as the public wants to know more about this interesting story.
According to Daymude, the jockstrap is proudly on display in the middle of the store and people are coming in to view it. No one knows for sure whether the jockstrap had been cleaned before the auction and Daymude says it’s best not to know.
As more companies try to bring modern-technology to Alaska’s most remote areas, the impact that will have on video rentals is dire. Just as video rental companies have gone out of business in the 48 continental states, the fear is that streaming companies will drive out video companies.
Daymude hopes the jockstrap will help draw more people to the video rental store and help keep it afloat.
While the jockstrap is mustering up business, Daymude told the Associated Press what he hopes is that Russell Crowe would make a visit to the shop and see the display in person.
Undoubtedly, the store would be packed and help quiet fears of the store closing.
What do you think about John Oliver’s move? Do you think it will help keep the store open? Should Russell Crowe visit the store in person?
Russell Crowe has several upcoming movies and films in the works. In 2018 you’ll find Crowe in the video, comedy short Tourism Australia: Dundee – The Son of a Legend Returns Home and Boy Erased.