It seems that Rihanna is not only a successful singer, but also a trendsetter when it comes to holiday destinations. As superficial as it might seem, this is indeed an important factor when people are making decisions regarding their future vacations. A survey made by the Office for National Statistics (ONS) shows how the travel patterns of Britons have evolved since 1995. They also analyzed what factors influence their patterns and which destination are in trend or out of it.
In the last 20 years, it seems that the most popular tourist destinations were UAE and the Carribbean. There have been several and various factors that influenced this, varying from the global financial crisis to what the pop star Rihanna is doing. While UAE and Jamaica are on the top of the list when it comes to exotic holidays destinations, Barbados is quickly catching up.
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Though this place has suffered indeed from the financial crisis, ever since 2014 they had registered some impressive gains both in profits and in the number of tourists. In just one year, they moved from 60,000 visitors to over 100,000, which is an impressive performance. The reason for this peak might be the fact that Rihanna had an active role in the 2013 tourism campaign for this place.
It seems that the famous singer convinced lots of people to go and visit her birthplace, since the visitor numbers only from UK rose to 40,000. Though it seems like a natural consequence for her fans, the rest of the world might be surprised about one person having such a huge influence over the island’s economical status.
It is in fact a good thing that the star chose to participate in the tourism campaign initiated back in 2013 and thus to boost the income of the place. It remains to be seen though if other stars would be willing to do so for their birthplaces.