Come August, you will no longer be able to leave comments underneath a movie or show you’ve viewed on Netflix. The streaming giant is doing away with user reviews.
If you want to warn viewers about how bad a movie you just saw is you won’t be able to do it. You’re also out of luck if you want to go the extra mile to make sure someone else decides to watch the latest stand up special.
Netflix made the decision after the brand noticed that they weren’t getting much feedback anyway. Additionally, it’s probably in the company’s best interest to do away with the comment section considering that they are spending millions of dollars on original content.
However, you’ll still be able to give a thumbs up or thumbs down that was introduced in April of last year.
“A thumbs-down lets us know you aren’t interested in watching that title and we should stop suggesting it to you. You can still search for it, but we’ve heard what you were trying to tell us — you aren’t a fan — and it will no longer show up on your homepage. In either case, using thumbs helps us learn even more about your unique tastes so we can do a better job suggesting stories we think you’ll love,” Netflix wrote at the time.
The decision to do away with five star rating was heavily influenced by the incident in which alt-right members banned together to bombard the website with negative reviews of Amy Schumer’s stand up special.
Users are split on whether they like the decision or not.
On one hand, research showed that many people weren’t interested in leaving a comment. On the other, there are people who take time to read the reviews of a movie or a show in order to decide whether they should or shouldn’t watch.