Kim Kardashian launches new beauty brand
Kim Kardashian has launched a new skincare brand, Skkn by Kim. It is reported by WWD. Skkn by Kim launches nine products: Toner, Exfoliator, Hyaluronic Acid Serum, Vitamin C8 Serum, Face Cream, Eye Cream, Oil Drops, and Night Oil. Prices range from $43 for a cleanser to $95 for a facial oil. The products are sold in reusable packaging.
Kardashian's beauty product was inspired by her own multi-step skincare routine and her 15-year battle with psoriasis. Focusing on her skin concerns, the reality TV star and entrepreneur sought to create "clean" formulas that were dermatologically tested. According to published information, the products are suitable for "all skin types, tones and textures and for all ages."
"In all my business endeavors, I've been fueled by a passion for filling market niches with expertly crafted, well-loved performance-focused products. I have applied this passion and approach to building a skincare brand," Kardashian said in a statement. Skkn by Kim will be available from June 21st.
The launch of the new brand came a year after Kardashian announced the closure of the KKW Beauty line. In April of this year, the reality TV star pulled out of KKW Fragrance fragrances. In March 2021, Kardashian filed for the trademark Skkn by Kim.
Earlier, It was reported that Kim Kardashian showed her dressing room with 30,000 items.
She also shared how her own struggle led to the creation of this new brand, sharing that what started out as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries. I was inspired to learn more about my skin and how to take care of it. Over the years, working with some of the leading dermatologists and ophthalmologists has given me an incredible opportunity to learn from their expertise - and I knew I had to share my education.