The KarJenners are best known for using some of the most shameless tactics for publicity much like other celebrities. Kendall Jenner’s latest stunt may have backfired more than she could have estimated.
On January 5, Kris Jenner teased that Kendall would be revealing something moving about herself.
The momager’s tweet read: “I’m so proud of my darling @KendallJenner for being so brave and vulnerable. Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become.”
She followed it up by urging viewers to tune in to the model’s Twitter feed on Sunday night for the reveal.
When the statement was first made, many of the 23-year-old’s fans thought she may talk about her ongoing struggle with anxiety or something heavier that would make a difference in their lives but the supporters were instantly disappointed once they found out what it was.
Kendall Jenner announced that she is the new face of Proactiv.
I’m so proud of my darling @KendallJenner for being so brave and vulnerable. Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become. pic.twitter.com/rJUXdN2Wmq
— Kris Jenner (@KrisJenner) January 5, 2019
The acne company has enlisted many famous young people in the past but this is their biggest ambassador to date.
Although it was big news to the company and most likely a cash cow for the ‘KUWK’ star, her followers felt duped.
“Kendall Jenner gets 3000 dollar facials wearing head to toe Balenciaga in between shoots for Vogue I promise you she’s not using proactiv”
“wait….. Kendall Jenner’s big announcement is that she’s collaborating with Proactiv…???? LMFAOOOOOOOOOO”
“So Kendall Jenner’s big announcement is about her skin and basically a Proactiv endorsement? GURL”
Kendall took to the red carpet at the Golden Globes to speak on her acne that coincided with the partnership.
In a video posted to the Proactiv company’s social media account, Jenner is seen using her routine including the acne fighting products.
Do you think Kendall was wrong to hype up her Proactiv endorsement the way she did? Do you think she actually uses it?