Well, it’s a happy opening night for the movie Happy Death Day as the film brought in a whopping 26 million on Friday evening. With a budget of 5 million, the movie is off to a fantastic start. It didn’t hurt that the movie opened on Friday the 13th as moviegoers wanted to find something spooky and supernatural to watch. Happy Death Day is a hit with audience members and is getting great reviews via social media.
What might be most surprising is that Happy Death Day is on track to beat Blade Runner 2049 this weekend. Blade Runner 2049 is not doing as well as predicted in the box office but is certain to be a cult movie success.
A costly movie to make, Blade Runner 2049’s estimated budget was an approximate $150 million and it still hasn’t reached that mark since hitting theaters last week.
Also on track to having a good debut at the box office is the new Jackie Chan/Pierce Brosnan movie The Foreigner.
The Foreigner is getting rave reviews from both fans and critics with some giving it four stars! The movie is on track to outperform its initial budget.
Wake up, try to solve your own murder, fail, wake up, try again. pic.twitter.com/RebvyKsQRl
— Happy Death Day (@UniversalHorror) June 15, 2017
It might just be that the folks at Blumhouse Productions and Universal Horror know a thing or two about timing when it comes to releasing a movie.
Releasing Happy Death Day on Friday the 13th and setting it up to run for several weeks until Halloween, couldn’t have been planned better.
The movie is attracting a younger audience, such as under 25-years-old and the movie is rated PG-13. There’s no question the marketing was brilliant as it’s been advertised across many social media platforms including an ad that aired before the Taylor Swift video What You Made Me Do.
Ask teens what horror movie they want to see this year and chances are they will say Happy Death Day and when it comes to the Darren Aronofsky/Jennifer Lawrence movie that would be a better art house film they’ll reply, Mother who?
Blumhouse Productions has been on a roll lately with the success of films Split and Get Out. What’s even more impressive is though some of the cast members are known, it’s not like celebrities such as Harrison Ford, Ryan Gosling, or Jennifer Lawrence are leading these films.
There’s more on the way from Blumhouse Productions and at this rate, we can expect some more amazing horror films to grace the silver screen.
Our picks include the upcoming Five Nights at Freddy’s Official Movie, The Purge: The Island, and Truth or Dare.
Blumhouse has 35 titles in development including a remake of Firestarter and a TV movie for The Purge. Blumhouse is also producing the upcoming Amy Adams HBO series Sharp Objects.
Did you see Happy Death Day this weekend? What did you think?