'Fixer Upper' Star Joanna Gaines Is Launching A New Bedding Line At Target!

'Fixer Upper' Star Joanna Gaines Is Launching A New Bedding Line At Target!
Credit: Source: Magnolia blog

Former Fixer Upper star Joanna Gaines launched her newest Hearth & Hand with Magnolia collection this past week, and the designer has included a new Target bedding line in her classic farmhouse-chic style. Fans can now purchase Gaines-designed throw pillows, blankets, sheets, and comforter sets at the popular retail chain that range in price from $19.99 to $99.99.

“A well-thought-out bedroom begins with a room that looks and feels comfortable,” Gaines says in a video for Target. “My new bedding collection is all about layering soft linens and textiles like patterned pillows.”

According to People Magazine , Gaines’ new collection has multiple designs, including some with a minimalist look and raw edges and others with bold patterns and fringed corners.

Gaines says that she likes “to start with sheets and then add in a bit of texture,” and she also likes to bring the outdoors in with plants and to add a throw blanket to the end of the bed for a finishing touch.

There is a lot more than bedding in the latest Hearth & Hand collection. There are over 300 pieces, and in addition to bedding, Gaines added a lifestyle line that includes products like planners, lamps, and vases.

The mother of five explains that Spring always makes her want to add more color, and that was her inspiration for many of her products, like faux greenery.

“I designed these stems to pair well with all kinds of vases,” Gaines says. “Start by bringing some life into your entryway—your home’s first impression. Then brighten up a kitchen with a stem or two that you love. You can also use stems for a simple centerpiece. Greenery is such an effortless way to invite spring into your home.”

She also added some new dining pieces to her collection, like dishware, napkins, and flatware that feature black and white embroidery detail.

But, this holiday season wasn’t all about her new collection. Gaines also got to enjoy her six-month-old son Crew’s first Christmas. She posted pics of Crew on Santa’s lap at their Magnolia store in Waco, Texas, and she captioned the pic by writing, “All my dreams have come true.”


Joanna Gaines’ new collection hit stores on December 26th.

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