COVID-19 has hit many industries extremely hard. People who were once gainfully employed at some of the most popular places have lost their job.
Unfortunately, WarnerMedia had to let go of more employees for the digital division of Ellen Degeneres’ show. Buzzfeed News reported that Ellen was joined by top executives to address staffers that were cut from the team.
‘I obviously as am heartbroken as everybody, but we have to know that this is all for the good of EDV, and we need to keep this going because we have such a great team and we believe in y’all, and we will get through this just like we’ve gotten through all kinds of other things. Know that we believe in you and I know this is hard for y’all to hear, and we are here for you.’
Ellen actually is counting on her digital division to carry on her career after her show goes off air. Which — by the look of ratings and her latest scandals — may not be that far off.
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She explained on a conference call the importance of expanding the platform that included Ellentube and other video content.
‘That’s really something that I intend on having long after the show is gone. That’s our focus to keep growing our content the way we’ve grown it. We’re on a path to do really, really well, and we should be proud. You should be proud of what you’ve done and what you’ve accomplished.’
While COVID is definitely the cause of sponsorships scaling back and merch sales lowering, insiders do feel as though Ellen Degeneres‘s recent scandal definitely hurt the brand which resulted in less views, engagement, and overall enthusiasm about the ‘Be Kind’ figurehead.
‘Brands we were approaching were uneasy about being sponsors for this season because our organization is not a ‘be kind’ brand they thought it was,’ an employee revealed.
What do you think is the cause of the layoffs?