Crazy Rich Asians stormed the box office at the end of the summer, breaking several records in the process, and proving that diversity sells movie tickets. Reportedly, Crazy Rich Asians is the highest-grossing romantic comedy film in the United States since 2009’s The Proposal.
Since it first began, CRA has earned an estimated $165.7 million as of this weekend, September 30th. Based on Kevin Kwan’s novel making fun of rich families in Asia, Crazy Rich Asians hit theaters in August and has proven to be popular not only among Asian-Americans but also other ethnic groups.
Moreover, the film is the first to star an all-Asian cast in 25 years. Initially, Hollywood elites claimed that films about and created by people of color didn’t sell quite as well with foreign and domestic audiences.
But with the success of Black Panther and Coco, analysts have since abandoned that position. Not only did Crazy Rich Asians earn more than The Proposal, but it also beat 2008’s Sex and The City, which made approximately $152.6 million.
CRA also was the highest-earning movie over a Labor Day weekend in 11 years and is the most successful comedy film of the last year. As a result of the film’s success, Netflix and other studios have picked up romantic comedy movies, including To All The Boys I’ve Loved Before.
However, My Big Fat Greek Wedding, released in 2002, is still the highest-grossing romantic comedy film, earning $241 million domestically. Due to CRA’s popularity, they’re already getting ready to release a sequel based on Kevin’s books.
However, Warner Brother’s hasn’t fully approved the plans to start working on a follow-up. Nonetheless, the main performers, including Constance Wu and Henry Golding, have expressed interest in returning to the screen.
During a conversation with Variety, the director, John M. Chu, said that he was currently striking up a deal to produce another instalment.