Chip and Joanna Gaines are gearing up for a TV comeback in the form of a network. The reality TV stars are expanding their brand to a multi-platform media venture that will launch in 2020.
The former Fixer Upper stars will not only have their very own network but also a streaming app and more goodies fans will love. Although the name and specific details are being kept under wraps, Discovery CEO David Zaslav released a statement the other day regarding the new exciting partnership.
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Exciting week here at Magnolia! I wanted to take a minute and share about the launch of our network with @discoveryinctv coming summer 2020. Whether it's design and renovation, cooking, gardening, wellness, community, entrepreneurialism or relationships – our hope is when you come to our network it feels like home. We cannot wait to show you all the things we’ve been dreaming up! It’s gonna be good ♥️
“Chip and Joanna Gaines have become trusted, household names since the debut of Fixer Upper and through this joint venture, Discovery is proud to extend our relationship with them. They’ve got authenticity and relatability, that special something that is so difficult in our business to find. People love them, their taste, their businesses they’ve built an ecosystem that aligns perfectly with our vision at Discovery for fueling people’s passions,” he stated.
The partnership of Discovery and Magnolia, the Gaines lifestyle brand, has begun but fans won’t reap the benefits until the summer of 2020. DIY Network will relaunch as a new name and will be the Gaines home network. Content will include long-form programming on topics including community, home, garden, food, wellness, entrepreneurialism, and design. Plus, Fixer Upper fans will be happy to know the entire series will air on the rebranded channel.
Chip and Joanna will also star in a couple of new series because that is what fans genuinely want to see from the couple.
“The difference moving forward is Jo, and I are going to be able to tell more of our life stories. And so, as opposed to it being a very narrow vein in our universe, which is obviously construction and design and the things we do for a living, for us we feel like there’s a more holistic story to be told here, and that’s what we’re going to focus on,” Chip shared with USA Today.
Since Chip and Joanna Gaines will serve as chief creative officers of the network, they will have more say in the type of content they want to put on the air, as well as on-demand and the app. It will open up a whole new world to the couple fans have come to know and love. Their new network won’t hit airwaves for another year, but fans should keep a look out on social media for the couple to unveil more details.