Burberry Apologizes For "Noose Hoodie" Following Social Media Backlash Started By Model Liz Kennedy
Following the social media outrage over the noose hoodies released on Sunday at the London Fashion Week, the company, Burberry, had to suddenly deliver a heartfelt apology for their choice in fashion. Because of the backlash, the fashion juggernauts quickly deleted all images of the product.
The CEO of the company, Marco Gobbetti, said in a statement to The Wrap that they were deeply sorry" for all of the pain and sorrow they caused. One of the first women to call them out for their alleged misbehavior was the model, Liz Kennedy, who said that "suicide is not fashion" and isn't "edgy" either.
Gobbetti said he called Ms. Kennedy the next day and apologized. Gobbetti and his employees eliminated all traces of the product. "It was insensitive and we made a mistake," also stating that the noose was more in line with a previously used theme.
The Chief Creative Officer released a statement which expressed similar sentiments. Kennedy was not there for the presentation, but she claims to have heard other models and designers dismissing the hoodie and side-stepping the severity of it.
In an Instagram post below, you can see her statement in full:
According to Kennedy, the response she received from others was essentially one of dismissiveness. Individuals she worked with apparently suggested to her that no one really cares about her personal life.
In other words, the idea was for Liz to simply suck it up, so to speak. The model went on to say the issue is bigger than just her, it's about the destigmatization of mental health.
The last time a big fashion company found themselves in hot water was with the release of an image of an African-American boy wearing a hoodie that said, "coolest monkey in the jungle." H & M then lost their endorsement with The Weeknd as well as G-Eazy.
Putting past controversies and blunders aside, mental health has become a serious issue in Hollywood as of late, as more and more artists, entertainers, celebrities, and musicians have clamored for the destigmatization of mental health.