Black Panther Pulls In Another Strong Weekend With Revenue At $108 Million
In its second weekend from Friday to Sunday Black Panther made $108 million, a drop of only 46% from last weekend's $202 million opening. In total, the movie is the second-biggest weekend gross of all time next to Jurassic World and LucasFilm's The Force Awakens.
Following ten days, the movie has made $400 million behind Jurassic World at $404 million and The Force Awakens at $540 million. When adjusted for inflation, the film is behind only The Dark Knight, The Avengers, Jurassic World, and The Force Awakens among ten-day-totals.
Additionally, most films with a substantial opening drop around 50% after their first weekend.
However, Black Panther and The Force Awakens are both films to drop by $94 million between weekends, effectively avoiding the categorization using the industry analysts' term, "$100-million-loser's club."
The fall of 46% is a record for the production studio's revenue totals because it did better than films such as Iron Man, Thor, The Avengers, and Doctor Strange.
As you may know, Black Panther has been the subject of enormous hype since its release especially for its casting of an all-black cast, a decision praised by many critics and industry executives. Other films to be noted for their "diversity" include Wonder Woman and Girls Trip.
Moreover, the success of films such as Black Panther and Wonder Woman have challenged the dogma in Hollywood whereby predominantly female or all-black casts are considered as a financial risk.
Many in the industry argue that because films are made for the global market in the modern age, movies with one ethnic group dominating are likely to fail due to its inability to relate to the large population. However, for now, that idea appears to be defunct.