Former Real Housewives of New York star Bethenny Frankel is not happy about a new trend that has become popular with some people amid the COVID-19 pandemic: designer face masks. When the Skinnygirl founder discovered that people were showing off their luxury protective gear on social media, Frankel went off with a passionate message on Twitter.
“Anyone wearing a high fashion logo embossed face mask, makes me sick. I think I’m dreaming this & that it’s not true…say it isn’t so…please,” wrote Frankel. In a second tweet she added, “Please say it isn’t real. I heard that @LouisVuitton & @Fendi have made them also. Tell me this is not true. Maybe I’m late…I’ve been in the bubble.”
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MISSION 6: . A: THANK YOU to The Verstandig Family Foundation @grantverstandig4 for their donation of $1.3 million to: $500,000 to state of AZhealth dept. $150,000 to state of IN health dept. $500,000 to MedStar Health $200,000 to Inova Health *The above 2 consist of 200+ hospitals, clinics & health care facilities in MD, DC, & VA . B: 2,000 KN95 masks, 2,000 surgical masks, & 500 biohazard hazmat water resistant full body protective suits are delivered or en route to Stony Brook Eastern Long Island Hospital . C: 500 biohazard hazmat water resistant full body protective suits en route to NY Presbyterian Hospital & NYU Langone Hospital . D: 500 N95 masks, 1,000 KN95 masks, 2,000 surgical masks, & 500 hazmat water resistant full body protective suits are en route to Greenwich Anesthesia Associates, Upstate University Hospital, Brigham Women's Hospital, Westchester Medical Center, St. Joseph’s University Medical Center, UMass Memorial Medical Center, Montefiore New Rochelle Hospital, & SouthSide Hospital . * #BStrong distributes aid according to the specific crisis and allocated by state proportionally to the country. Severity & necessity differs by state & shifts. . We shift accordingly. Within facilities, we allocate aid according to positions. 3M masks might be for an ER MD & an office or cafeteria worker might need an FDA surgical mask. . This provides more aid with a purpose & covers more ground. . We’ve 2x exceeded our goal of 100+facilities & our goal of $16 million in aid distribution in 15+states. Our new goal is $50 million in aid to healthcare workers, firefighters, police officers & frontline warriors throughout the US. . Please donate & support #BStrong & @globalempowermentmission by clicking the link in my bio. #thisisacrisis #COVID19 #Coronavirus
The responses came quick, with some of Frankel’s fans agreeing that the practice was horrible. One fan wrote that one of her Facebook friends changed their profile picture to her wearing a Louis Vuitton mask and she was “beside” herself about it.
However, some fans didn’t appear to mind, with one writing that they could be “cheap knockoffs,” while another added that they could be “overpriced status symbols” but they would encourage it because people need to wear masks for public safety.
According to Us Weekly, Frankel’s tweets brought up an interesting question about a global pandemic being the right time to brag about wealth. While it doesn’t appear that high-end designers are promoting luxury face masks or other protective equipment during the COVID-19 lockdown, some fashion houses have sold masks as a fashion accessory. Some fans might remember that Billie Eilish wore a Gucci mask to the 2020 Grammy Awards in January.
As for Frankel’s post about Louis Vuttion and Fendi, their parent company LVMH is making free personal protective equipment for medical workers and first responders. However, it doesn’t appear that they are promoting designer masks on their websites.
President Bethenny Frankel on MSNBC right now giving a remarkable briefing: pic.twitter.com/BPTjY3kSrL
— Slade (@Slade) April 9, 2020
LVMH has pledged to donate 40 million surgical masks to France, and they also revamped some of their facilities that were making luxury perfumes so they could produce hand sanitizer.
Bethanny Frankel and her BStrong Foundation have been working tirelessly in NYC to help those on the frontlines. In March, the foundation produced and donated one million face masks, and Frankel recently revealed that she has distributed more than $17 million in aid to over 200 medical facilities and police and fire departments in the COVID-19 hotspot.
However, her work isn’t done.
“BSTRONG will now prioritize the states affected by the catastrophic deadly tornadoes,” Frankel wrote on Instagram. “We are loading trucks of aid, protective equipment and sanitizing #coronakits to help those hammered by the tragic events of this horrible time.”