Following its third weekend in theaters, Crazy Rich Asians is still doing quite well at the box office. According to reports, Warner Brothers estimates that the film earned an additional $22.2 million on Sunday, down approximately 10% from last weekend.
Since its release, Crazy Rich Asians earned around $111 million from North American theaters, and it passed 2015’s Trainwreck, one of the latest romantic comedies to do extremely well in ticket sales.
If Crazy Rich Asians continue on its path, it will have one of the biggest Labor Day weekends for a movie. It’s possible that the film could beat the previous Labor Day weekend record set by 2007’s Halloween.
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SWIPE LEFT ➡️➡️ The love was felt on the last day of filming for @crazyrichasians I spent a short period of time with these wonderful humans and couldn’t get enough of them. I didn’t want to leave. Even when I was wrapped and had the option to lay in my bed after a long ass day. 😂 We all opted to stay up and accompany Jon as he had to shoot one last exterior shot in the morning. We watched the breathtaking sunrise while sharing hysterical laughs together. This is a special group. Thank you to all who have watched the movie once, twice, five times or more! For international moviegoers—get ready to experience the joy this movie brings! #CrazyRichAsians
The movie did far better than Operation Finale and the sci-fi thriller, Kin. This weekend finishes the 2018 summer movie season, which was especially lucrative for the movie studios.
Over the summer, movies at the box office generated approximately $4.39 billion, a 14% increase from last year. In 2017, the total amount made didn’t reach $4 billion total, causing some industry executives to panic.
Throughout the entire year, the movie business is up 9.9% in total. However, an analyst warned that September is likely going to see a precipitous drop.
Last year, September saw the massively successful horror film, Stephen King’s It, which set the record for the highest grossing horror film of all time. In 2018, there isn’t anything of that magnitude lined up, so it looks like the studios won’t be as lucky this September.
Nonetheless, Crazy Rich Asians destroyed expectations at the box office, and the movie is arguably the first time Asians have been depicted in a Hollywood film that doesn’t feature main characters acting out Asian stereotypes.