Source: CNBC
We are going to see a collaboration that doesn’t take place very often: thirty music artists are coming together for NFL season. From Diplo, Fall Out Boy, Eminem to Jason Mraz, One Republic and many others. But what are all these artists doing together, you may ask? They are now partnering in order to produce a line of team T-shirts. They will be co-branded by the artists and they will cost $25 a piece after they have been launched on September 28.
The aim of this entire experiment is to attract fans of both music and football and to support local emerging talents. Most of the time, big artists were paired with their own hometown teams in order to support them, for instance.
The organizer of this entire thing is Teespring, an online platform that is 5 years old and which lets users buy and sell custom-made T-shirts on demand. Generally, anybody can use the platform, but in the last two or three years, they team sealed various partnerships with entertainment artists (including Beyonce) to bring something new to their merchandise. This has allowed the platform to release quickly new designs and to send them to fans without risks when it comes to their inventory. Now this great startup has reached 12 workers who are dedicated to this collaboration with music and entertainment.
The project started with a simpler idea in fact, to team up one music artist with one local/favorite team from the NFL. From such a simple start, it managed to include every team in NFL, which is awesome! The T-shirts have different types of branding though: for instance, the shirt from Mraz, who paired up with the San Diego Chargers, wears his name and a drawing of his plastered face. On the other hand, the Frank Sinatra/ New York Giants one has a more subtle design, with the artist’s signature fedora placed on the city’s name.
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