T.I has had his activist hat on for many years in addition to being a philanthropist and well-spoken rapper. This time he’s going after recently controversial retailer H&M.
The story is that H&M used a graffiti artist’s work for an ad campaign without his permission. The artist, Jason “Revok” Williams, in turn, sent a cease and desist letter to the company.
Instead of attempting to settle, H&M filed a lawsuit that argues because the artwork is illegal it is unprotected by copyright law which makes it fine for them to use.
T.I caught wind of the unethical wrongdoing from the multi-million dollar company and headed straight to Instagram with his thoughts.
In a call to action to get people to boycott the retailer, T.I wrote: “Today is the day u MUUUUFUKKKAz PAY!!!! FYI… aside from the “monkey business” that got them in da hot seat… H&M is also lobbying to get a bill passed through the US gov.that’ll allow them to use all street art as public domain… that means FOR FREE!!!! This is disrespectful to our artists & a violation of our culture.”
Today is the day u MUUUUFUKKKAz PAY!!!! FYI… aside from the “monkey business” that got them in da hot seat… H&M is also lobbying to get a bill passed through the US gov.that’ll allow them to use all street art as public domain… that means FOR FREE!!!! This is disrespectful to our artists & a violation of our culture. Our culture is our greatest commodity. What WE DO INFLUENCES THE WORLD!!!! To keep it that way We MUST protect our art from these culture vultures. ?Wouldn’t be surprised if boosters & shoplifters started targeting @hm for this…? Oh Nahhhh baby…u gon have to make room in da budget for this Drip ?- Ray Charles voice. #BoycottHandM??
To clarify, H&M isn’t pushing for all graffiti to be fair game but just in this one case — which is still pretty unfair.
Popular indie band portugaltheman stands in solidarity with the street legend and urged their fans to stop buying from the brand too.
This is already the second time H&M has been boycotted this year. The first was when they featured an African-American boy in a kids wear campaign wearing a shirt that stated he was “the coolest monkey in the jungle.”
Many thought that although it may not have been intentional, the marketing team of the retailer should have known better.
In October 2017, T.I led a rally outside of Houston’s restaurant after hearing multiple complaints from customers of the steakhouse that they were denied service due to racism.
The actions he took were not in vain because in March the actor assisted the restaurant with diversity training. Do you think H&M is in the wrong yet again?