Kylie Jenner has over 108 million followers on Instagram, and according to a new report, that equals big bucks for the reality star when she posts on the social media platform. Jenner made her value on social media evident back in February when Snapchat’s stocks dropped $1.3 billion in market value after she tweeted she no longer used the app. But now, we are finding out that the Lip Kit Mogul pockets $1 million when she posts anything with the hashtags #ad or #sponsored.
Social media insight firm D’Marie Analytics claims that the 20-year-old is the first member of her famous family to “grow her ad equivalent value to over $1 million per post across her social media portfolio.” That means that every time she tweets or posts anything to Instagram with those hashtags, it is the equivalent of a $1 million.
Frank Spadafora, D’Marie Analytics CEO, said in a press release that Jenner is an undeniable global brand. And, the reality is that Jenner’s savvy has helped her hit a milestone in the influencer marketing and advertising industry that many seasoned professionals have failed to achieve.
The Kylie Cosmetics founder is far ahead of her sisters when it comes to their social media earnings. Michael Heller, CEO of the digital marketing firm Talent Resources, said last year that Kim Kardashian could make around $500,000 per post, while Khloe and Kourtney can earn up to $250,000.
Jenner’s influence is beyond impressive. Her mom, Kris Jenner, revealed last October that in its first 18 months, Kylie’s makeup company generated $420 million. And, WWD claims that she is on track to become a billionaire in her mid-20s.
Last August, Kylie bought a $4.5 million mansion in Hidden Hills, California, and the 5,000 square foot, 4-bedroom home is next door to her 7,000 square foot, 6-bedroom house she bought in May. The reality star plans to use the additional property as a workspace for Kylie Cosmetics.
Every time she launches a new Lip Kit they sell out almost immediately. Seed Beauty, the company that manufactures Kylie Cosmetics in Oxnard, California, swears that the scarcity is for real. Laura Nelson, Seed Beauty co-founder, says that they run their factory 24-7 to meet the demand.
Instead of the products themselves, attempting to look like Kylie is what her makeup company is all about. And, her fans don’t seem to mind. Instead, they absolutely love the brand and continue to buy it, despite controversy with rushed shipments and an initial “F” rating by the Better Business Bureau.
Kids still want to be like Kylie, and that is obvious when you look at any teen’s Instagram or Snapchat because you’ll likely see girls who are posing just like Kylie Jenner: hands on hips, heads tilted, and kitted-out lips puckered.