Rihanna wrote on her social media recently that she doesn’t support companies who use “inclusivity” as a tool to sell products. A fan asked the singer to include more trans people in her campaigns for her beauty line, Fenty Beauty Cosmetics.
As a response, Rihanna said she has worked with many trans people over the years but she doesn’t intend to turn it into a gimmick.
In her post, Riri explained that she doesn’t commodify and use the identity and experiences of trans people and other groups as a way to promote her brand, or sell products.
She explained their sexual orientation, gender expression, and gender identity is their choice to express privately and publicly as much as they please.
It’s “none of my business” if people are trans or not according to the singer. She added that she doesn’t think it’s “fair” for trans people to be used as a marketing ploy.
— savage (@lbertootero) November 29, 2017
Riri added that it’s “sad” when organizations use that one person to represent diversity. However, marketing campaigns are created to reach the targeted clientele.
Either way, the singer has received a lot of recognition in the past for her contributions to “social justice” and proportional representation. Organizations have praised the singer’s beauty line for its intent to “represent diversity.”
Her company has more than 40 different shades of foundation to reflect all of the various skin tones existing in the world. During the product launch back in September, she said it’s important for the consumers to appreciate all of the products available, rather than feeling that her brand only looks good on a person with a particular skin tone.