Latest reports are saying that Rihanna has already signed a deal with the online fashion subscription retailer, Tech Style which was known as JustFab a while ago. It seems that this deal will see RiRi branching out from her successful Fenty Beauty line to launch a fantastic range of underwear.
These rumors have not been confirmed yet, but on the other hand, an insider told WWD that the collab with Rihanna has been going on for more than a year.
It seems that various samples have already been produced.
Speculations are claiming that TechStyle just wants to add another celebrity to their line of collaboration after they have already worked with Kim Kardashian, Kate Hudson and more.
‘They’re of a size now that adding another brand, adding another category, would make sense to round out the product offering. What they want to do is show growth,’ Lloyd Grief, the president and chief executive officer of Los Angeles investment bank Grief & Co stated.
‘The key to going public is having a growth track record or having growth in their windshield, not in the rearview mirror of the company so I’m sure the Rihanna brand play would be to convince the market that the company has strong growth ahead because IPOs are all about growth ahead,’
RiRi has been dominating the beauty and fashion industry for quite a while now. She designed a range of footwear for Puma, and she launched her own beauty line called Fenty Beauty. Way to go, girl! Good luck!