Reebok, one of Ronda Rousey’s biggest sponsor reaffirmed its support for the UFC superstar, even with her shocking loss at UFC 207 to Amanda Nunes. The sports apparel company reportedly stands with Ronda 100%. Ronda signed a deal with the sport company back in 2014 – when she was still destroying the women’s division. Fast forward to 2016, after 2 abysmal losses in a row, the question now if she was in danger of being dropped.
The answer was a big No. Reebok issued a statement saying they stand with the former bantamweight champion 100%. They also stressed that their partnership is far more than results. Summarily, they said they remain firmly in her corner.
Personally, I believe Reebok, as it is probably convenient for them at the moment. Although the terms of their agreement isn’t clear, we know that companies don’t sign extremely long initial contracts with celebrities. Basically, we think that her contract will soon come to an end. That means they don’t have to worry about having her on their books for much longer.
Affirming their support for her is also an excellent PR move. Imagine if Reebok announced that they would be cutting ties with Ronda after a loss. The company would have been criticized, and termed unreliable and unsupportive. By openly supporting her, they’re trying to show that they’re the good guys, a trait that is essential for any company to thrive in any market.
I’m not trying to start a media war against Ronda, I just know this is what company’s do.