Continuing the fusion of urban music and the popular lifestyle brand, Reebok Classic and multi-platinum Kendrick Lamar, a popular American rapper and songwriter, presented a Club C tennis shoes makeover, a makeover inspired by the vigor of youth through the prism of anonymity and abstraction.
Club C is one of the major Reebok franchises that has been adapted through years, both in the tennis courts as well as the street-style, which is why Kendrick proved to be the best interpreter to this distinctive style with his courage and creativity.
The main inspiration for the makeover of these tennis shoes, Kendrick drew from his latest album. He referred to his own experience in order to give a strong and entirely new aesthetics to a special style of this classic shoe.
Wishing to encourage people to dig deeper when it comes to their creativity he said that it is now more important than ever for individuals to act as one. These shoes represent an appeal for unity, motivating people for deeper reflection and the search for hidden messages.
The makeover is clearly visible in the texture of washed denim, low sole and a black and white pattern give them a more mysterious look. The red color and pattern of the sole symbolize strength and passion that is clearly heard in his songs. The interior represents the hidden purpose of the brand, which encourages people to the new challenges, and the featured letters “k” and “o” symbolize Kendrick’s nickname “KDot”.
These shoes can be bought in all Reebok stores at the price of $109,99.