The one thing that everyone loves about Netflix may soon be coming to an end. A user of the streaming service says that he was forced to watch an ad in the middle of binge-watching “Rick and Morty.”
To be fair, the advertisement was for one of the other shows available on Netflix compared to other sites where they run regular ads.
The subscriber took to Reddit to say that while he was watching “R&M” rather than being able to choose to skip to the next episode, he was presented with a commercial for “Better Call Saul” that he wasn’t able to skip.
The user then clarified that it was similar to a Youtube ad where the time is displayed.
Other Netflix fans took to Twitter to share their experiences.
“Dear @netflix. I hope you see the hate your new ads between episodes“ bulls*** gets. Take note. And turn off those self playing trailers while your at it. Nobody likes those.
Sincerely, A fan and long time customer.”
“netflix has started putting ads for its sh*** standup specials in between episodes of frasier. and probably other shows but ive got frasier on and it feels particularly offensive. keep frasier pure.”
“Hey @netflix putting ads for your other shows between episode of something I am watching ruins what makes Netflix good. It makes me want to switch to other services. Please stop.”
“Netflix is testing ads playing in the middle of an episode? Cancelling my subscription cause that’s dumb as shit lmaooo.”
The streaming giant caught wind of the comments and released a statement of their own.
It reads: “At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch. A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster. Since then, we have been experimenting even more with video based on personalized recommendations for shows and movies on the service or coming shortly, and continue to learn from our members.”
The statement continued to say: “In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. It is important to note that a member is able to skip a video preview at anytime if they are not interested.”