The first week on a new job can be difficult for anyone, but it can really be a challenge when millions of people are watching. Megyn Kelly is quickly finding out that her transition from hard-hitting Fox news anchor to NBC Today host isn’t going to be an easy one, and her likeability rating proves it.
Insiders are claiming that market research firm E-Poll took a survey and discovered that Kelly’s “dislike” score was a 45. Compare that to Matt Lauer’s score of 22 after the unpopular 2012 firing of Ann Curry, and you can see just how bad things are for Kelly.
Simply put, she has a big likeability problem; and the first week didn’t help after awkward moments during interviews with Will & Grace star Debra Messing and Hollywood legend Jane Fonda.
E-Poll has not confirmed the survey results.
— EntertainmentTonight (@etnow) September 26, 2017
Meanwhile, the Los Angeles Times is reporting that the show’s first week ratings bring more bad news, with the numbers being down compared to last week and last year.
Overall viewership also dropped throughout the week, with Monday’s premiere bringing in 2.93 million viewers, but by Thursday it had fallen to 2.4 million. Before Megyn Kelly took over hosting, the 9 a.m. hour of Today averaged 2.8 million viewers daily.
NBC took a big gamble with bringing Kelly to the network and paying her an $18 million a year salary, but they are willing to give the show time to develop and find its audience. The scrutiny will continue, however, due to the hype leading up to the show’s launch.
Kelly originally said that she was “done with politics,” but recently backtracked a bit and said that politics would be discussed sometimes.
Lisa McRee, a former host of Good Morning America, says that Kelly shouldn’t change the things that made her famous.
“Rather than melting her down and recasting her, I think they should have left her for the most part who she is,” McRee said. “Let her do more serious news. Let her do crime stuff.”
Jane Fonda is NOT impressed with Megyn Kelly, because you can take the girl out of Fox News, but you can't take Fox News out of the girl. pic.twitter.com/U1aVq6ukwM
— CeeLee (@CeeLeeMusic) September 27, 2017
McRee’s advice makes sense since the better segments from Kelly this week included an interview with Lyle Menendez (who is serving a life sentence in prison, along with his brother Erik, for killing his parents) and an interview with former OJ Simpson prosecutor Christopher Darden and the father and sister of Ronald Goldman.
NPR says that “the elephant in the room” is the fact that Kelly’s Fox News past and the ideology from that network will continue to follow her, but that is a good thing according to NBC News Chairman Andrew Lack.
Because of MSNBC’s liberal leanings, he believes bringing Kelly to the Today Show will keep conservative viewers comfortable with the morning news program.