As fans of Leonardo know, the Academy Award winner has become increasingly dedicated to environmental activism in the last ten years. Formerly, he raised awareness for climate change issues and saving endangered species which are crucial to their respective ecosystem, and therefore, biosphere.
Now, he’s moved on to a form of altruism that is more entrepreneurial. On Wednesday, the 26th of September, Leo took to his Instagram and Twitter account to promote a company to which he has invested, Beyond Meat.
According to Leo, “beef is one of the most resource intensive foods in our diet,” something which humanity could do without. DiCaprio is referring to the production process of beef, which requires a lot of water to feed the animals as well as land and crops for feeding the livestock.
Due to the size of cows, they take a lot of energy and resources to produce, and thus, their impact on the environment is far larger than chicken, for instance, or vegetables and other foods.
Agriculture, including livestock production, accounts for approximately 70% of the use of water, globally, making it the number one use of rapidly depleting fresh-water resources.
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Beef is one of the most resource intensive foods in our diet. @beyondmeat is on a mission to take the animal out of the equation. Their plant-based 1/4 lb. Beyond Burger uses 99% less water, 93% less land, generates 90% fewer greenhouse gas emissions, and uses nearly 50% less energy than what it takes to produce a single 1/4 lb. U.S. beef burger. Proud to be an investor in the #futureofprotein. Link in bio to learn more.
Leo wrote on Twitter that their plant-based burger “uses 99% less water, 93% less land, and generates 90% fewer greenhouse gas emissions.” He added that he was proud to invest in such a company.
Reportedly, Beyond Meat’s products are sold all around the United States, and some of their more popular items include Beyond Burgers, sausages, and chicken strips.
Leo first began investing into the organization back in October 2017, and this comes after his company donated approximately $20 million to address climate change.
The CEO of Beyond Meat, Ethan Brown, said that “Leo is serious about climate change.” According to the CEO, they’re extremely happy to have someone such as DiCaprio on their side, a person who genuinely believes in their mission.