Kim Kardashian covers Vogue India and not everyone is thrilled. Many Indian women took to social media today in protest and outcry that the American reality star is featured in the magazine instead of women of Indian heritage and ethnicity.
The controversy grew louder as the day wore on and many women protested that there were many beautiful Indian women who should have the honor of being featured on the cover instead of Kim Kardashian.
Kim Kardashian is American-born and has European ancestry on her mother’s side and Armenian ancestry through her paternal lineage. There have never been any public reports indicating any of the Kardashians have Indian ethnicity.
While Kim drew praise for looking beautiful and wearing traditional Indian clothing such as the lehenga skirt, many simply couldn’t get past the fact that she’s not Indian.
The Kardashians have often been the subject of allegations of cultural appropriation with African-American culture, but this is something a bit different. This time Vogue India was slammed for the decision to feature an American who is not Indian in a magazine specifically tailored in its appeal to Indian women.
According to the response on social media, Indian women are fine with seeing Kim Kardashian on television and online, but in a magazine that targets their culture and tastes, they preferred to see Indian women displayed.
Kim Kardashian sparks fury by wearing a traditional lehenga skirt as she stars in a glossy Vogue India shoot https://t.co/GHgCF2h3kV
— Daily Mail Celebrity (@DailyMailCeleb) February 27, 2018
Many women who participated in the controversy expressed they felt that Indian women are already being overlooked by mainstream, American society and the decision to put Kim Kardashian on the cover didn’t help.
This marked Kim Kardashian’s first time working with Vogue India. Some hope it will be her last.
Though it was Kim Kardashian’s first time on the cover of Vogue India, her sister Kendall Jenner graced the magazine. That decision was controversial as well. Some even suggested that while people are trying to become more diversified, this isn’t the type of action that’s needed. Many expressed the belief that Indian women need more exposure, not less.
There’s no question that the majority of readers do not approve of the Kardashians monopolizing their magazine.
What do you think about the decision to have Kim Kardashian cover Vogue India?