Kim Kardashian is under fire after announcing her new 16 shade concealer line. The criticism is that the concealer’s shades are not all-inclusive and there are not enough shades for those with darker skin. The criticism has also included backlash from black rights activists who are suggesting that Kim Kardashian is not representing black women, even though she is the mother of mixed-race children.
A photo showing a dark-skinned model wearing the 16 shades of concealer on her arm went viral and sparked controversy. Many people pointed out that the colors looked as if they were created solely for light-skinned people.
Comparisons were quickly made to Rihanna’s new foundation makeup line that consists of 40 shades for various skin tones. The KKW concealer line doesn’t hit the market until March 23 but the backlash is already swift and severe.
People have also pointed out that the advertising looks a bit misleading as it consists of a large number of models with diverse skin tones, yet the actual 16 concealer shades are for lighter skin tones.
— KKW BEAUTY (@kkwbeauty) March 16, 2018
The comments and controversy have flooded social media platforms such as Twitter, Facebook, and Instagram. As the products aren’t highlighters, which would be applicable for being in such light tones for use on dark skin, but concealers, there is no questioning the validity of the argument.
The majority of the concealer shades are simply too light to appeal to all skin tones.
The controversy also showed the frustration many women with darker complexions feel when purchasing makeup products. There were many women who stated they were tired of products only appealing to lighter skinned people.
They also expressed dismay that Kim Kardashian was out of touch with their plight and would be on the other side of the issue.
While there were many who took issue with Kim K’s concealer and the shades some took her side. As comparisons had been made to Rihanna’s new line of 40 makeup shades, some have pointed out that there is a difference between foundation and concealer.
What do you think about the controversy? Do you see anything wrong with Kim Kardashian’s concealer collection? Do you think it has enough shades or is it non-inclusive?