It’s never a good idea to commercialize a social movement as Kendall Jenner found out when she starred in a Pepsi commercial that offended so many people it was ultimately banned. The argument was that Pepsi and Kendall Jenner, who is a model and reality television star, made light of the Black Lives Matter protest, as well as movements worldwide. The commercial that depicted Kendall bringing peace to the world by leaving a photo shoot to join a protest then ultimately handing a cop a can of Pepsi.
Accusations quickly surfaced that Kendall and Pepsi exploited the deaths of those who are the center of the Black Lives Matter movement.
Though it’s possible Pepsi was aiming to create an ad similar to the vintage Coca-Cola commercials that showed peace-loving hippies spreading love and teaching the world how to sing by harmoniously drinking cans of soda, the Pepsi ad failed.
The ad commercialized a protest over racial inequality and was viewed by many as cheapening the deaths that have occurred in order to make a profit.
On the season premiere of Keeping Up With The Kardashians Kendall Jenner addressed the outrage and backlash she faced, broke down in tears, and apologized. You may see the controversial Pepsi ad below.
During the premiere episode, Kendall was crying and said it was never her intent to offend or hurt people with the commercial. The ad upset so many people it was pulled nearly as soon as it was released in April.
Kendall could be seen on the show pouring her heart and emotions out to her big sister Kim Kardashian-West.
Speaking to Kim, Kendall said she felt so bad, she had no idea how she would bounce back from the backlash.
Kim pointed out that it was Kendall’s first scandal. Kim gave her advice and said the best thing for her to do was not ignore it, but instead be real and honest.
Pepsi ultimately took responsibility for the ad and even apologized for putting Kendall Jenner in the position she found herself in.
Do you think Kendall Jenner was as much to blame over the controversial commercial as Pepsi? Do you agree or disagree with the backlash over the commercial?