Drake, the Canadian rapper, shattered records with his latest album, “Scorpion,” which beat all the other competition with a record 1 billion streams in its first week. The album also debuted at number one on the Billboard 200 chart.
Republic Records, Drake’s label, and distributor, said the 31-year-old rapper and singer was the first one to reach one billion plus streams globally across all of the platforms within seven days.
The previous record was set by the Texan, Post-Malone, who reached 700 million streams with his latest effort, “beer bongs & Bentleys.”
According to the information released by Nielsen Music, Scorpion, consisting of 25-songs, sold 731,000 albums in its first week, making it the highest selling album of 2018 thus far.
Ever since the advent of streaming technology, the Billboard 200 has had to adjust how they go about counting record sales.
They count not only album sales, but song sales, and streaming activity. For instance, ten individual songs bought in mp3 format equal one album and 1500 streams signify one album.
Additionally, Drake’s latest record has seven songs in the top 10 Billboard Hot 100, with the latest track, “Nice For What,” reaching the top of the chart.
This beats the record set by The Beatles in 1964 when they had five simultaneous songs on the chart at once when the band was at the height of their fame. The increasingly globalized economy has allowed stars to become not just nationally famous, but internationally famous, due to the advanced communications technology.
The nature of the music industry has changed a lot, with streaming now overpassing physical album sales, and Rap became the highest selling genre in the United States in 2017.
While the Toronto native has reached the apex of success, his personal life has been a bit shakier. Drake made headlines nearly two weeks ago when he admitted that he had a son with an unnamed woman. However, most think it was Sophie Brussaux, an adult film star.