Donald Trump and Sean Spicer will have more things to spin in the upcoming days. According to official television ratings, 30.9 million people watched the inauguration of the 45th U.S. president. While those numbers are decent, they represent a drop of 7 million compared to the inauguration of Barack Obama in 2009. 37.8 million viewers witnessed the history-making moment when the first African-American was sworn in as president. Mr. Trump lives in a TV bubble and values ratings more than any other available public data.
His team will appreciate the fact he was able to do better than Obama in 2013 when 20.6 million people tuned in for the second inauguration. At his core, the real estate mogul is a TV creation, and his star turn on “The Apprentice” probably contributed to him winning the presidency.
Ronald Reagan was the best performer in terms of television ratings in the past four decades. 41.8 million people watched his first inauguration.
The problem for Trump, he enters the presidency with low approval ratings. According to a recent Fox News poll, only 37 percent of Americans approve of the new president. 54 percent said the opposite. In January 2009, Obama had an 80 percent approval. Many expect for Trump to blame the media for the disappointing poll numbers.
What is interesting in all of this is the fact that the 70-year-old does not seem ready to concede any ground to his opponents. Trump’s inaugural speech was nothing more than red meat for his supporters. There was no effort to reach out to the other side.
Critics say Trump is not capable of changing, and people will have to accept it.