Well, that didn’t take long. Last week, we reported on a new Crocodile Dundee film coming this summer, with comedian Danny McBride playing the Australian hero’s long-lost American son. At the time, there was a lot of speculation that the film was possibly a hoax — now it’s been revealed to be exactly that.
Two days after the original teaser trailer hit the internet, another trailer was released that co-starred Australian actor Chris Hemsworth.
As it so happens, Hemsworth is an ambassador for Tourism Australia, so skeptics were immediately intrigued by his involvement.
Also, the film’s listed director, Steve Rogers, is an award-winning commercial director based out of Sydney, lending more credence to the hoax theory.
Yesterday, the Brisbane Times got to the bottom of the story and announced the new Dundee was all part of an upcoming Super Bowl advertising campaign.
Insiders tell the paper the new teasers are part of a viral marketing campaign for Tourism Australia, set to come to fruition during Super Bowl LII.
Both McBride and Hemsworth were recently in the Australia/New Zealand area filming new movies, so it’s likely they were brought together during that time.
Hemsworth’s Thor: Ragnarok, which opened last November, filmed primarily in Brisbane and Syndey, while McBride’s Alien: Covenant filmed in Australia and in Fiordland National Park in New Zealand.
It’s worth noting that Tourism Australia is not confirming the new Dundee is just a marketing stunt and issued a “no comment” response on concerns of a backlash.
Paul Hogan debuted the character of Michael “Crocodile” Dundee in the original 1986 film, for which he was nominated for an Oscar for Best Original Screenplay. The character returned in 1988’s Crocodile Dundee II and 2001’s Crocodile Dundee in Los Angeles.
As for the new Dundee, it may have started as a hoax, but if it proves popular enough, who knows what might happen?