The Duggars have made big bucks (like $25,000 to $40,000 per episode) for over a decade thanks to their reality shows 19 Kids & Counting and Counting On, but now fans think they have discovered another family income stream. Could their Instagram posts be helping them make millions?
While they do post pictures blatantly advertising their Christian causes – like “Date Night with the Duggars,” the ALERT academy, and the film Genesis: Paradise Lost –, members of the family also partake in more subtle promotions.
They constantly post about Chick-Fil-A, but fans think their love of Cow Appreciation Day has more to do with getting free chicken sandwiches than sharing a pic of the family. Adding the hashtags #chickfila and #eatmorchikin every time they share a pic of their lunch also appears to be a blatant attempt at product placement.
As In Touch Weekly reports, this could explain where the family’s money is coming from since most of them don’t have jobs.
To be fair, most of their posts do not include a sponsored tag, but that doesn’t stop followers from speculating that they are trying to get free stuff. And, all you have to do is take a look at Jill Duggar’s Instagram feed to see why.
She once captioned a selfie featuring chocolate milk with a profession of love for the beverage and hashtagged the company. Her husband, Derick Dillard, also gets in on the action by hashtagging his visits to various restaurants. Since the couple no longer has an income, it makes sense that they would attempt to monetize their social media following.
The couple does this all the time. They have posted pictures of themselves at IHOP and added a seemingly scripted caption about pancakes for 56 cents per person. Duggar and Dillard have also gotten their 3-year-old involved by promoting Scarlett Gray Publishing after the author sent them some free books.
The mom of two also got pretty blatant when she posted that her followers could get early access to a sale at Gigi New York.
But, the rest of the family does get in on the act, too. They are frequently posting about MarketPlace Grill, Zaxby’s Chicken, The Varsity, and PotBelly Sandwich Shop.
Jessa Duggar broke the food mold when she posted about fashion by giving a shout out to Old Navy, and it came across like an ad.
It appears that fans have discovered a pattern here. So, the question is: just how much do they make for all this advertising?
New episodes of Counting On return to TLC later this summer.