The Russian segment of the American company, Burger King, took their marketing campaign over the top in their attempt to crack a joke relevant to the ongoing World Cup.
At the beginning of the week, Burker King aired an advertisement in Russia which promised approximately $47,000 and a lifetime supply of Whoppers to any Russian women who get pregnant from one of the players’ babies.
The Moscow Times claimed that the Russian division of Burger King encouraged women to have the children of Russian soccer players as a means of securing Russia’s chance in the future of winning a World Cup.
The advertisement claimed, “women who get pregnant from World football stars,” would conceive children inheriting the best genetics for playing football.
Even though this might be one of the most bizarre commercials in the history of advertising, this isn’t the first time that Burger King has published an advertisement like this.
A year ago in 2017, The Moscow Times made fun of an underage rape victim who became a celebrity in the nation through a controversial conversation during a popular Russian evening talk show.
Burger King’s most recent flop of a commercial has since gone off the air, and the fast-food chain apologized to customers. The Associated Process reported that, in a statement released on the 20th of June, Wednesday, the organization apologized “about the cleary offensive promotion.”
Burger King executives said they would never do something like that again. However, one would ask: what were they even thinking with an advertisement as outrageous as suggesting for women to get pregnant with football players’ children?
It might even be worse than the advertisement featuring Kendall Jenner drinking a Pepsi at a Black Lives Matter protest. Last year, the supermodel took serious heat for commodifying political polarization. However, Pepsi took the majority of the criticism for her involvement.