After hinting at the collaborations for months, Kenzo announced officially that Britney Spears would be the spokesperson for the face of the brand’s Collection Memento 2 line. Just a few weeks ago, images of Britney wearing a Kenzo hat leaked online and fans went crazy at the idea of a partnership.
In the past couple of weeks, Kenzo, founded by the Japanese designer, Kenzo Takada, released three images on their Instagram page showing a woman in the background, a blonde woman, wearing Kenzo products.
Looking back on it now, it’s easy to say that the photos are of Britney Spears. At the time, fans were reasonably sure it was her because Britney had been teasing the idea of a partnership with an unnamed organization for quite some time.
Secret project ???? pic.twitter.com/tMKdlpGfD8
— Britney Spears (@britneyspears) November 10, 2017
In a Twitter post which you can see above, Spears said she was gearing up to work on a “secret project,” and posed alongside the fashion photographer, Peter Lindbergh in November of 2017.
Some fans noticed that it had the same background as the Instagram video released by Kenzo yesterday. In other news, Kenzo and Taylor Swift sparked controversy when rumors began that Taylor stole ideas from Kenzo’s commercial directed by Spike Jonze.
However, as some on social media noted, it’s not easy to have ideas that are 100% original, especially considering the subjectivity of art which is susceptible to an infinite number of interpretations.
Either way, executives at Kenzo think the collaboration is a smart move. The label said they’re all about “icons,” and there isn’t a woman out there who is more iconic than Britney Spears.
They described Spears as the “quintessential queen of denim.” It looks like Kenzo won’t be partnering up with Jim Carrey anytime soon, as the comedic legend said on the red carpet during an interview with E! Online that there wasn’t anything more “meaningless” than icons.