Indeed, there are many ways in which you can commit social suicide these days, but a certain one is to mess with Beyonce and her so-called “Beyhive”, meaning her fans. As soon as you say something nasty about Beyonce, prepare to face the unleashed power of her millions of fans. And if you underestimate this, look at what happened to the folk singer Bon Iver, also known as Justin Vernon.
But let’s see what happened exactly. As it seems, Vernon gave The Guardian an interview in order to promote his new album called 22, a Million. So far so good, until he started saying that he does not agree with the kind of role model Beyonce promotes. More exactly, he does not support the corporation she collaborates with for her concerts. He said that it angers him that she takes $2 million from Pepsi and at the same time she is a role model for young girls.
After that, Twitter blew up with the angry comments Beyonce’s fans left for Vernon. In the first place, people were angry because of the harsh criticism he brought to the singer. But after that, people started accusing him in turn of hypocrisy. As it seems, back in 2011 he participated in a nation-wide campaign for the Bushmills brand of whiskey. Later on, he openly said that he regrets it, but the Internet never forgets.
Besides receiving all the wrath from his fans, her fans and others alike, it remains to be seen how is this going to affect his career. And if you think that shouldn’t be much of a trouble, you should take into account the fact that probably friends of Beyonce who also work in this industry, like Kanye West, will not be too happy to help him with his career.