Baby Reign is helping Toya Wright sell her famous bonnets and fans cannot get enough of it.
Toya is an author and former reality TV star, who is the founder of Before Bed Headz, a company that sells beautiful hair accessories including silk bonnets and head scarf.
Toya herself promotes the brand with the help of countless models including her daughter, Reginae Carter, R&B legend Monica Brown, and other well-known celebrities.
This week, a new model is representing the brand — she is gorgeous and is only one month old — baby Reign Rushing.
In a photo, the infant girl is laying on her mother’s chest, and they are both wearing purple bonnets.
Toya looks happy and stunning with no makeup on while Robert “Red” Rushing’s daughter takes a nap with her pacifier in her mouth.
Toya cleverly used “Purple Reign” in the caption below: “Teaching the princess early how to develop lifelong healthy hair habits! @beforebedheadz 💎 #mommyandmecollection #ontheway #purplereign. Beforebedheadz.com.”
A naysayer wrote: “The pressure around the baby hairline, just dumb, but y’all remember she had Reginae when she was a teenager, so it’s like this is her first child.Let her hair breathe. that’s what I’m saying . she made a statement saying she doesn’t want her new baby in any social media and blah blah but puts everything public.”
A defender shared: “Omg, we need those bonnets for us and the girls!! The bonnet looks like it will slip off at night.Why she got a bonnet on a three-week-old baby lol, haha.I keep thinking she’s Reginae; she looks fantastic n soo young. This darn picture is too ADORABLE & Absolutely PRICELESS. How salty do you have to be to tag someone JUST to be mean, and then have the audacity to suggest her mother disregard her own daughter. Get a life.”
One fan explained: “This is the cutest thing I have ever seen in my life. I’m the baby after I ruin a perfectly good relationship. Night Night.Beautiful mother and daughter. Haha not that the baby got her own little bonnet and ain’t got no hair.. they’re too cute! She knows people are going to say something about the bonnet y’all she’s silly damn.”
Toya is all about her business.