Ariana Grande is rolling in the benjamins now! The pop sensation revealed today that she has joined forces with the fitness juggernauts, Reebok. The pop star shared a picture on Instagram of herself sporting all of the organization’s attire.
The shoe makers are launching a campaign this year which emphasizes confidence and believing in oneself.
Ariana is among many other celebrities, entertainers, and models who have worked with fitness companies rather than classic fashion brands in the recent past.
She joined public figures like, Future, Gigi Hadid, Aly Raisman, Teyana Taylor, Rae Sremmerd, and Nina Dobrev.
As fitness culture becomes more popular, more and more celebrites are jumping on the fitness train to capitalize on the newest craze.
In the past, fitness fashion was considered to be something meant only for athletes, rather than celebrities, musicians, and supermodels.
Sources close to Ariana claimed that she is beyond excited to work with Reebok, not only because she genuinely likes their material, but it’s a great and easy way to bring in extra income.
According to Us Weekly, Reebok kickstarted the fitness fashion movement back in the 1980s and was one of the first brands of the industry to emphasize the role of women in their advertisements and their products.
In a press release, Grande claimed, “like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries.”
Ariana added that she was an advocate for allowing others to accept themselves for who they are – self belief and self-improvement are integral values to her. Grande stated her mission was to “inspire people to be the best possible version of themselves.”