We’re only a few weeks away from the release of Disney’s highly-anticipated new film adaptation of Madeleine L’Engel’s classic sci-fi novel, A Wrinkle in Time. But despite the film’s inspiring message for young people, there are some kids who simply don’t have the money or resources to go see a movie, but AMC Theatres is working to fix that.
The company has announced that they will be partnering with a racial justice organization called Color of Change to make sure every child has the opportunity to see the new film.
The new initiative is called “Give a Child the Universe” and encourages sponsors (both corporate and individual) to buy and donate tickets to A Wrinkle in Time.
Color of Change will be working with a variety of schools, local partners, and community groups to distribute the tickets to underprivileged children.
The tickets will allow the children to see a matinée screening of A Wrinkle in Time at a local theater on its opening day, March 9.
The organization’s executive director, Rashad Robinson, says the film sends a powerful message to women and people of color.
“Color of Change believes in the power of images and supports those working to change the rules in Hollywood so that inclusive, empathetic and human portrayals of Black people and people of color are prominent on the screen,” says Robinson.
Oscar-winning actress Octavia Spencer has been involved with similar initiatives in the past, teaming with her castmates to host screenings of Hidden Figures for low-income families and buying out screenings of Black Panther in Missouri for young people of color.
A Wrinkle in Time comes from Frozen writer/director Jennifer Lee and acclaimed director Ava Duverney (Selma, 13th) and stars Storm Reid, Oprah Winfrey, Reese Witherspoon, Mindy Kaling, Chris Pine, and Zach Galifianakis.
To donate or learn more about this new initiative for underprivileged children, visit GiveAChildTheUniverse.com.